Prácticas empresariales inaceptables

Detalles de la política

REGISTRO DE CAMBIOS
Prácticas empresariales inaceptables en publicidad
Los anuncios no deben promocionar productos, servicios, estrategias ni ofertas en los que se empleen prácticas conocidas que sean engañosas o induzcan a error, por ejemplo, estafas para conseguir dinero o información personal de forma fraudulenta. Cuando detectamos que el comportamiento de los anunciantes es potencialmente sospechoso (lo que incluye posibles comportamientos no auténticos) o que estos publican anuncios de determinadas categorías con probabilidad de ser objetivo de estafadores, podemos exigir a dichos anunciantes que se sometan a procesos de verificación adicionales.
Información general
Los anunciantes no pueden publicar anuncios que promocionen productos, servicios, estrategias u ofertas en los que se empleen prácticas conocidas que sean engañosas o induzcan a error, por ejemplo, estafas para conseguir dinero o información personal de forma fraudulenta. Esta medida tiene por objeto evitar que los anunciantes se aprovechen de las personas.
Normas para anuncios
Los anuncios no pueden:
  • usar reclamos engañosos o exagerados sobre los resultados de un producto o servicio para inducir a las personas a comprarlo o compartir información sensible;
  • usar reclamos engañosos o exagerados sobre los beneficios para la salud de un producto o servicio a fin de inducir a las personas a comprarlo o compartir información sensible;
  • usar la imagen de alguien famoso y emplear tácticas engañosas para hacer que la gente interactúe con un anuncio;
  • prometer beneficios económicos haciéndose pasar por una entidad, asociación comercial o medio de noticias para engañar a las personas o pedirles que compartan información sensible.
Encontramos a menudo estos tipos de infracciones en estrategias relacionadas con lo siguiente:
  • oportunidades bancarias o de inversión;
  • salud o pérdida de peso;
  • estrategias engañosas que promocionan productos o servicios gratuitos;
  • productos o servicios con funcionalidades que no existen.
Las estafas son un problema que afecta a personas independientemente de la plataforma y el sector, de ahí que apliquemos un enfoque integral para garantizar que nuestras tecnologías sean un lugar más seguro para todos. Obtén más información sobre nuestros esfuerzos para mejorar la seguridad en nuestras tecnologías.
Unacceptable Business Practices in Advertising
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information. When we detect that advertisers are engaging in potentially suspicious behavior, including potential inauthentic behavior, or are running ads in certain categories likely to be targeted by scammers, we may require those advertisers to complete additional verification processes.
Overview
Advertisers can’t run ads that promote products, services, schemes or offers that use identified deceptive or misleading practices, including scams to take money from people or access personal information. We do this to protect people from being taken advantage of by advertisers.
Guidelines for Ads
Ads can't:
  • Use deceptive or exaggerated claims about the success of a product or service to mislead people into purchasing or sharing sensitive information
  • Use deceptive or exaggerated claims about health-related benefits of a product or service to mislead people into purchasing or sharing sensitive information
  • Use the image of a famous person and misleading tactics in order to bait people into engaging with an ad
  • Promise financial benefits by misrepresenting an entity, industry association or news outlet to mislead people or ask them to share sensitive information
We often see these types of violations in schemes related to:
  • Investment or banking opportunities
  • Health or weight loss
  • Misleading schemes that promote free products or services
  • Products or services with functionalities that don’t exist
Scams are a problem that affects people across platforms and industries, and we take a comprehensive approach to making our technologies a safer place. Learn how we’re working to help keep you safer on our technologies.
Unacceptable Business Practices in Advertising
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.
Overview
Advertisers can’t run ads that promote products, services, schemes or offers that use identified deceptive or misleading practices, including scams to take money from people or access personal information. We do this to protect people from being taken advantage of by advertisers.
Guidelines for Ads
Ads can't:
  • Use deceptive or exaggerated claims about the success of a product or service to mislead people into purchasing or sharing sensitive information
  • Use deceptive or exaggerated claims about health-related benefits of a product or service to mislead people into purchasing or sharing sensitive information
  • Use the image of a famous person and misleading tactics in order to bait people into engaging with an ad
  • Promise financial benefits by misrepresenting an entity, industry association or news outlet to mislead people or ask them to share sensitive information
We often see these types of violations in schemes related to:
  • Investment or banking opportunities
  • Health or weight loss
  • Misleading schemes that promote free products or services
  • Products or services with functionalities that don’t exist
Scams are a problem that affects people across platforms and industries, and we take a comprehensive approach to making our technologies a safer place. Learn how we’re working to help keep you safer on our technologies.
Unacceptable Business Practices in Advertising
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.
Overview
Advertisers can’t run ads that promote products, services, schemes or offers that use identified deceptive or misleading practices, including scams to take money from people or access personal information. We do this to protect people from being taken advantage of by advertisers.
Guidelines for Ads
Ads can't:
  • Use deceptive or exaggerated claims about the success of a product or service to mislead people into purchasing or sharing sensitive information
  • Use deceptive or exaggerated claims about health-related benefits of a product or service to mislead people into purchasing or sharing sensitive information
  • Use the image of a famous person and misleading tactics in order to bait people into engaging with an ad
  • Promise financial benefits by misrepresenting an entity, industry association or news outlet to mislead people or ask them to share sensitive information
We often see these types of violations in schemes related to:
  • Investment or banking opportunities
  • Health or weight loss
  • Background checks
  • Visas or visa lotteries
  • Charity
  • Misleading schemes that promote free products or services
  • Entirely free-to-play sweepstakes apps offering monetary payouts
  • Products or services that claim to boost Facebook or Instagram likes or followers
  • Products or services with functionalities that don’t exist
Update to types of violation
Unacceptable Business Practices in Advertising
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.
Overview
Advertisers can’t run ads that promote products, services, schemes or offers that use identified deceptive or misleading practices, including scams to take money from people or access personal information. We do this to protect people from being taken advantage of by advertisers.
Guidelines for Ads
Ads can't:
  • Use deceptive or exaggerated claims about the success of a product or service to mislead someonepeople into purchasing or sharing sensitive information
  • Use deceptive or exaggerated claims about health-related benefits of a product or service to mislead people into purchasing or sharing sensitive information
  • Use the image of a public figurefamous person and misleading tactics in order to bait people into engaging with an ad
  • Promise financial benefits by misrepresenting an entity, industry association or news outlet to mislead people or ask them to share sensitive information
We often see these types of violations in schemes related to:
  • Investment or banking opportunities
  • Health or weight loss
  • Background checks
  • Visas or visa lotteries
  • Charity
  • Misleading schemes that promote free products or services
  • Entirely free-to-play sweepstakes apps offering monetary payouts
  • Products or services that claim to boost Facebook or Instagram likes or followers
  • Products or services with functionalities that don’t exist
Aplicación de políticas
Nuestras políticas son iguales para todas las personas en Facebook en cualquier parte del mundo.
Equipos de revisión
Nuestro equipo internacional, compuesto por más de 15 000 revisores, trabaja a diario para garantizar la seguridad de todas las personas en Facebook.
Participación de partes interesadas
Las Normas comunitarias de Facebook se diseñan teniendo en cuenta las observaciones de expertos externos, académicos, diversas ONG y responsables de desarrollo de políticas.