Introduction to the Advertising Standards
1. Overview
Understanding our Advertising Standards
Our Advertising Standards provide policy detail and guidance on the types of ad content we allow, and the types of ad content we prohibit. When advertisers place an order, each ad is reviewed against our policies. Our Advertising Standards also provide guidance on advertiser behavior that may result in advertising restrictions being placed on a Business Account or its assets (an ad account, Page or user account).
If you think your ad was mistakenly rejected, or if you think your Business Account or its assets were mistakenly restricted, you can request a review of either decision in Account Quality.
Common points of confusion
To help you build a compliant and user-friendly ads experience, we've highlighted some common areas of confusion. Click the links below to learn more about:
2. Meta advertising policy principles
Advertisers contribute to the Meta community in many ways, including highlighting new products and services or drawing attention to events and issues. To help keep both businesses and organizations who use our ad tools safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Standards to guide what is allowed across Meta technologies.
Advertisers running ads across Meta technologies must follow our Community Standards and our Advertising Standards.
Our advertising policy principles
Our policies are guided by our company’s core values and the following principles:
PROTECTING PEOPLE FROM UNSAFE AND DISCRIMINATORY PRACTICES
Our policies require all advertisers to comply with the laws in their jurisdiction, not engage in discriminatory practices, and not sell illegal or unsafe substances.
PROTECTING PEOPLE FROM FRAUD OR SCAMS
Our policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
PROMOTING POSITIVE USER EXPERIENCES
Because ads may be delivered to people in their Feed from Pages or accounts they don’t follow, we want to help ensure that the ads don’t detract from the overall experience across our technologies. For that reason, we prohibit ads containing shocking, sensational, or excessively violent content, certain adult content and profanity. We also prohibit other objectionable material, such as content implying or attempting to generate negative self-perception in order to promote diet, weight loss or other health related products.
PROMOTING TRANSPARENCY
We strive to make advertising more transparent and to give people more information about the ads they see. Our Ad Library offers a view of all ads currently running across our apps and services. It also offers additional information on ads about social issues, elections or politics, including range of spend, who saw the ad and the entities responsible for those ads. Ads about these topics are visible whether they're active or inactive and are stored in the Ad Library for 7 years. We also have an Info and Ads section on all Facebook Pages where people are able to click to see active ads a Page is running to help keep advertisers accountable.
Enforcement of our policies
We use automated and, in some instances, manual review to enforce our policies. Beyond reviewing individual ads, we also monitor and investigate advertiser behavior, and may restrict advertiser accounts that don't follow our Advertising Standards, Community Standards or other Meta policies and terms. Our review process may not detect all policy violations, and ads remain subject to review and re-review and may be rejected for violating our policies at any time. It is an advertiser’s responsibility to understand and comply with our policies outlined in Meta’s Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws, regulations and, where applicable, self-regulatory advertising codes. Advertisers whose ads are rejected will typically be provided an opportunity to edit their ads in order to bring them into compliance and can request another review if they believe their ad was incorrectly rejected.
People can report ads if they believe they violate our policies. They can also see the details on why a certain ad appeared in their Feed, and they can control the ads they see in their Feed through our Ad Preferences tool.
3. The ad review process
Our ad review system relies primarily on automated tools to check ads and business assets against our policies. Our ad review process starts automatically before ads begin running, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be “In review.” Additionally, ads may be reviewed again, including after they are live. You can find more information in our Business Help Center.
What is reviewed
The ad review system reviews ads for violations of our policies. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.
Business asset review
We also review and take action on an advertiser’s Business Account or its assets (ad accounts, Pages and user accounts). As part of our review, we assess whether the account or its assets have violated our policies.
Outcome of review
If a violation is found at any point in the review process, the ad will be rejected, and the Business Account or its assets may be restricted. Lower quality ads which do not necessarily violate our policies may experience impacted performance. You can find more information about how quality may affect your ad in our Business Help Center.
If a Business Account or its assets (ad account, Page or user account) is restricted, that account or asset can’t be used to advertise across our technologies. If a user account is restricted from advertising on a Business Account or ad account, other members of those accounts may still be able to advertise.
Re-review of ads
Ads remain subject to review and re-review at all times, and may be rejected or restricted for violation of our policies at any time. It is your responsibility to understand and comply with our policies.
4. What to do if your ad is rejected or if your business asset is restricted
Create a new ad or edit your ad
You may create a new ad or edit your ad to comply with our policies. These ads will be treated as new ads and reviewed by our ad review system. Check this page for editing steps.
Request another review
If you believe the ad, ad account, user account, Page or Business Account was incorrectly rejected or restricted, you can request a review of the decision in Account Quality.
Community Standards
The Community Standards outline what is not allowed across Meta technologies.
Community Standards
Ads must not violate our Community Standards.
Unacceptable content
Content that is illegal or otherwise considered unacceptable to people who use our technologies.
Child Sexual Exploitation, Abuse, and Nudity
Ads must not contain content that sexually exploits or endangers children. When we become aware of apparent child exploitation, we report it to the National Center for Missing and Exploited Children (NCMEC), in compliance with applicable law.
Coordinating Harm and Promoting Crime
Ads must not facilitate, organize, promote or admit to certain criminal or harmful activities targeted at people, businesses, property or animals.
Dangerous Organizations and Individuals
Ads must not contain praise, support or representation of individuals or groups designated by Meta as Dangerous Organizations and Individuals.
Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Meta prohibits advertisers from using our ads products to discriminate against people. This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on Targeting), or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination (see advertising policy on Illegal Products or Services). These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment, and financial products and services.
Any United States advertiser or advertiser targeting the United States, Canada or certain parts of Europe that is running financial products and services, housing or employment ads, must self identify as a Special Ad Category, as it becomes available, and run such ads with approved targeting options.
Additional information and resources on United States non-discrimination laws:
U.S. Department of Housing and Urban Development
U.S. Equal Employment Opportunity Commission
Consumer Financial Protection Bureau
American Civil Liberties Union
Leadership Conferences on Civil and Human Rights
Department of Justice – Civil Rights Division
National Fair Housing Alliance
Disclaimer: This guide is not a substitute for legal advice. Consult a legal professional for specific advice about your situation.
Hateful Conduct
Ads must not attack people on the basis of what we call protected characteristics: race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity and serious disease.
Human Exploitation
Ads must not contain content that facilitates or coordinates the exploitation of humans, including human trafficking.
Locally Illegal Content, Products or Services
Ads that are reported by a government, a court order, non-governmental organizations or members of the public as violating local law may be removed.
Misinformation
Ads Must Comply with the Community Standard on Misinformation.
Meta prohibits ads that include content debunked by third-party fact checkers. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise across Meta technologies. Find out more about our fact-checking program.
Meta also prohibits ads that include misinformation that violates our Community Standards.
Vaccine Discouragement
Ads must not discourage people from vaccination or advocate against vaccines.
Fraud, Scams, and Deceptive Practices
Content that may deceive or mislead people.
Fraud, Scams and Deceptive Practices
Ads Must Comply with the Community Standard on Fraud, Scams and Deceptive Practices.
Unacceptable Business Practices
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.
Restricted goods and services
Content that may negatively impact people's health and safety.
Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Meta's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, based on local law.
Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Commercial Exploitation of Crises and Controversial Events
Ads must not contain content that exploits crises or controversial events for commercial purposes.
Dating Ads
Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines. Details on the requirements for permission can be found here. In order to seek permission, please fill out this form to begin your application process.
Hazardous Goods and Materials
Ads must not promote the sale of hazardous goods and materials.
Advertisers must follow our Community Standards, in addition to our Advertising Standards.
Health and Wellness
This policy covers two categories of ads: Weight Loss and Cosmetic Products and Procedures, and Adult Products and Reproductive Health.
Weight Loss and Cosmetic Products and Procedures
Ads promoting or marketing dietary, health or weight loss products and services must be targeted to people at least 18 years or older.
Ads promoting or marketing cosmetic products, procedures or surgeries, must be targeted to people at least 18 years or older.
Ads must not imply or attempt to generate negative self-perception or declare there is a perfect body type or appearance one should aspire to in order to promote diet, weight loss, cosmetic procedures or any other health-related products.
Historical Artifacts
Ads must not promote the sale of historic artifacts.
Advertisers must follow our Community Standards, in addition to our Advertising Standards.
Sale of Human Body Parts and Bodily Fluids
Ads must not promote the sale of human body parts or fluids.
Advertisers must follow our Community Standards, in addition to our Advertising Standards.
Sale of Non-Endangered Animals and Endangered Species
Ads must not promote, donate, or gift products derived from threatened or extinct or endangered species. This includes both wildlife and plants.
Ads must not promote peer-to-peer sales or trade of live non-endangered animals, including ambiguous contexts where the nature of the sale or trade is unclear.
Ads may offer live non-endangered animals solely within the context of donations, rehoming, or adoptions.
Advertisers must follow our Community Standards, in addition to our Advertising Standards.
Tobacco and Related Products
Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote Electronic Nicotine delivery devices, such as electronic cigarettes, vaporizers, or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products. Ads may only promote cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines.
Weapons, Ammunition or Explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Drug and Alcohol Addiction Treatment
Meta requires advertisers who wish to run addiction treatment ads targeting people in the United States to be certified with LegitScript and apply to Meta for permission to advertise.
Advertisers can apply for certification with LegitScript here.
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information or certain types of financial information .
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Cryptocurrency Products and Services
Ads may not promote cryptocurrency trading platforms, software and related services and products that enable monetisation, reselling, swapping or staking of cryptocurrencies without prior written permission. To apply, please click here. For more information, see our Business Help Center.
Online Gambling and Games
Meta defines online gambling and games as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Meta’s targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age. Learn more in our Business Help Center.
Objectionable content
Content that may lead to negative experiences.
Adult Nudity and Sexual Activity
Ads Must Comply with the Community Standards on Adult Nudity and Sexual Activity. Ads must not contain adult nudity and sexual activity. This includes nudity, depictions of people in explicit or sexually suggestive positions, or activities that are sexually suggestive.
Adult Sexual Exploitation
Ads Must Comply with the Community Standard on Adult Sexual Exploitation. Ads must not display, advocate for, or coordinate sexual acts with non-consenting parties to avoid facilitating non-consensual sexual acts.
Adult Sexual Solicitation and Sexually Explicit Language
Ads must not contain content that facilitates sexual encounters, commercial sexual services between adults, or content asking for or offering pornographic content. In addition, we also restrict the use of sexually explicit language.
Bullying and Harassment
Ads must not contain attacks that are meant to degrade or shame public and private individuals. We also provide heightened protections for anyone under the age 18, regardless of their user status.
Profanity
Ads must not contain profanity.
Privacy Violations and Personal Attributes
Ads Must Comply with the Community Standard on Privacy Violations.
Ads must not contain content that shares or asks for private information about users. In addition, ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.
Violent and Graphic Content
Ads must not contain shocking, sensational or excessively violent content.
Suicide, Self-Injury, and Eating Disorders
Ads Must Comply with the Community Standard on Suicide, Self-Injury, and Eating Disorders. Ads must not encourage suicide, self-injury, or eating disorders, including fictional content such as memes or illustrations and any such content which is graphic, regardless of context. In addition, Ads must not mock victims or survivors of suicide, self-injury or eating disorders, as well as real time depictions of suicide, self-injury, or eating disorders.
Intellectual property infringement
Content that infringes upon or violates the intellectual property rights of a third party or Meta.
Third-Party Intellectual Property Infringement
Ads may not contain content that violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.
Using Meta Intellectual Property Licenses
Ads Must Comply with the Community Standard on Using Meta Intellectual Property and Licenses.
Ads must not use Meta Intellectual Property and Licenses in a manner that violates the Community Standards and guidelines in the Brand Resource Center.
Social issue, electoral or political advertising
Content that promotes social issue, electoral or political views.
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Product and format-specific policies
Content associated with additional format-specific requirements.
Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Standards, including the Community Standards, as well as the policies below:
- Disruptive ContentVideos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
- Entertainment Related RestrictionsAds for movie trailers, TV shows, video game trailers and other similar content are only allowed with prior written permission from Meta and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:
- Drugs and alcohol use
- Adult content
- Profanity
- Violence and gore
Lead Ads
Advertisers must not create lead ads questions to request the following types of information without our prior written permission.
Learn more
1. Account numbers
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
2. Criminal history
Ads must not request information regarding criminal or arrest history without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring whether a person has been charged with or convicted of a crime
3. Financial information
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring whether a person has declared bankruptcy
- Lead ad form fields inquiring whether a person has personal debt, or how much debt they've accumulated
- Lead ad form fields requesting identifying information that would provide insight into a person's financial status
4. Governmental issued identifiers
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
5. Health information
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring whether a person has experienced mental health issues, such as depression or anxiety
- Lead ad form fields inquiring about a person's current or past disabilities, such as whether a person uses a wheelchair
6. Insurance information
Ads must not request insurance information, including current insurance policy numbers, without our prior permission.
NOT ALLOWED
- Lead ad form fields requesting a person's insurance company name or details
- Lead ad form fields inquiring whether a person is insured or carries certain forms of insurance
7. Political affiliation
Ads must not request information regarding political affiliation.
NOT ALLOWED
- Lead ad form fields asking how a person plans to vote or has voted in previous elections
- Lead ad form fields asking whether a person supports a political candidate
8. Race or ethnicity
Ads must not request information regarding race or ethnicity without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring whether a person identifies as African American, Hispanic, Asian or Caucasian
9. Religion
Ads must not request information regarding religion or philosophical beliefs without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring whether a person identifies as Christian
- Lead ad form fields inquiring whether a person supports the death penalty
10. Sexual orientation
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring about a person's sexual history
- Lead ad form fields inquiring whether a person has engaged in group or same-sex activity
11. Prefill questions
Ads must not request the same or substantially similar information that an advertiser could use a Prefill Question to request.
ALLOWED
- Use the existing "Date of Birth' Prefill Question to learn a person's age
NOT ALLOWED
- New form fields designed to request information already included in an existing Prefill Question
12. Trade union membership
Ads must not request information regarding trade union membership status without our prior permission.
NOT ALLOWED
- Lead ad form fields inquiring whether a person is a union member, or to which union they belong
13. Usernames or passwords
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If advertisers want to direct people to sign up for an account with their website or service, they should use the Clicks to Website or Website Conversions objective when running ads.
NOT ALLOWED
- Ask a person to create a username and set a password in a Lead Ad
Targeting
- Advertisers must not use targeting options to discriminate against, harass, provoke, or disparage people or to engage in predatory advertising practices.
- If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.
Relevance
- Ads must clearly represent the company, product, service, or brand that is being advertised.
- All ad components, including any text, images or other media, must be relevant to the product or service being offered.
- The products and services promoted in an ad must match those promoted on the landing page. Learn more about ad quality best practices that can improve ad performance.
Branded Content
Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third party product, brand or business partner).
Advertising policies affecting business assets
Beyond rejecting ads that violate our policies, we also review and take action, such as restricting the ability to advertise, on an advertiser’s Business Account or its assets, such as ad accounts, Pages and user accounts for violating the below policies. If you believe your ad account, user account, Page or Business Account was incorrectly restricted, you can request a review of the decision in Account Quality
Account Integrity
Business assets must comply with the Community Standard on Account Integrity.
Inauthentic Behavior
Business assets must comply with the Community Standard on Inauthentic Behavior.
Cybersecurity
Ads must comply with the Community Standard on Cybersecurity.
Ads must not use phishing or social engineering techniques to capture others’ sensitive information, and must not promote or link to malicious code - such as malware or spyware.
Spam
Ads must comply with the Community Standard on Spam.
User Requests
Requests for Removal of Business Assets must comply with the Community Standard on User Requests.
Data use restrictions
- Ensure any ad data collected, received or derived from your Facebook or Instagram ad (“Meta advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Meta advertising data or any obtained from us, limit their use of all of that information, and keep it confidential and secure.
- Don’t use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Meta) and only to assess the performance and effectiveness of your Meta advertising campaigns.
- Don’t use Meta advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
- Don't transfer any Meta advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
Things you should know
- The Advertising Policies apply to (1) ads and commercial content served by or purchased through Meta, on or off the Meta services, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within apps on Meta, and (3) ads on Instagram. Your use of Meta’s advertising products and services is part of “Meta” under Meta’s Statement of Rights and Responsibilities (https://www.facebook.com/legal/terms, the “SRR”) and is subject to the SRR. You may be subject to additional terms or guidelines if you use Instagram or certain Meta advertising-related products or services.
- Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
- We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use Facebook or Instagram.
- Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the Facebook Page running the ads or within Meta Products. If users have interacted with your ad, your ad may remain on Meta products (for example, shared until the users delete it or visible to users through their account tools). If your ad is a political ad, it will be displayed in our Ad Library. This means that Meta may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order. Meta may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if Meta believes that disclosure would assist in a lawful investigation.
- If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies. In addition, if you are managing ads on behalf of other advertisers you must also comply with our Ads policies that apply to all ad buying solutions.
- As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.
- We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
- For policies that require prior written permission, Meta may grant these permissions.
- These policies are subject to change at any time without notice.
Transparency requirements under the EU Digital Services Act
Meta is required by EU law to ensure that its users located in the EU, and associated territories, are able to identify certain information about each ad that they see, including information about the natural or legal person on whose behalf the advertisement is presented and the natural or legal person who is paying for the ad (if different).
In order for Meta to be able to meet its obligations, when creating an ad, you are required to provide the following information in the associated text fields:
- Beneficiary field: the full legal name of the person, company, business, charity or institution on whose behalf your ad is being presented.
- Payor field (if different from above): the full legal name of the person, company, business, charity or institution who paid for the ad.
You are responsible for ensuring that this information is complete, accurate and up-to-date for each ad that you submit to Meta, and that it remains so for the entirety of the period during which the ad is running.
Learn more.On this page