Cloaking: Cloaking is any attempt to circumvent our content policies by intentionally presenting different off-platform content, such as URLs or applications, to our integrity systems versus what is shown to users.
Misleading links: Content containing a link that promises one type of content, but delivers something substantially different. This can include content in a promised app or software.
Deceptive redirect behaviour: Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete or automatically redirects users to a substantially different domain without any user action.
Like/share-gating: Requiring users to engage (in the form of likes, shares, follows or any other public-facing form of engagement) to gain access to specific, exclusive content.
Deceptive platform functionality – Mimicking the features or functionality of our services, such as mimicking fundraising, in-line polls, play buttons or the Like button, where that functionality does not exist or does not function as expected, in order to get a user to follow a link.
Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders and clickjacking). This includes tactics, such as trapping, where irrelevant pop-ups appear when a person attempts to leave the landing page.
Landing page or domain impersonation – An off-platform landing page, URL or external website or domain that pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known websites, domains or brands using a landing page similar to another, trusted site.
Other deceptive uses of URLs or links that are substantially similar to the above.