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Weapons, ammunition or explosives

Policy details

CHANGE LOG
Today
14 May 2025
26 Jun 2024
Weapons, ammunition or explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
Overview
Advertisers can't run ads that promote the sale or use of weapons, weapon modification accessories, ammunition or explosives. However, they can run ads that promote products that aren't directly sold as part of a physical weapon, as long as they are targeted to people 18 years or older.
Advertisers must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't promote:
  • Weapons or weapon accessories that can cut, slice, strike, penetrate, shoot or harm people or animals, including, but not limited to:
    • Firearms, including firearms parts, ammunition, paintball guns and BB guns
    • Pepper spray, non-culinary knives/blades/spears, tasers, nunchucks, batons or weapons intended for self-defence
  • Products that might be attached or used with a weapon to enhance or customise its form or function, including, but not limited to:
    • Firearm silencers or suppressors
    • Optics and flashlights, such as telescopic sight, iron sight, target magnification or focus
  • Explosives, including fireworks
  • Entities where the exchange of weapons is the primary business model
  • Reviews of firearms, other prohibited weapons or weapon modifications, or bladed items
  • The pure depiction of weapons if there is no discussion or advocacy
  • Sales, gifts, exchanges, transfers, coordinates, promotes (by which, we mean speaks positively about, encourages the use of) or provides access to 3D printing or computer-aided manufacturing instructions for firearms or firearms parts regardless of context or poster.
Ads can promote:
  • Safety courses for firearm training or licences as well as books and videos about firearm safety
  • The right to bear arms, such as US second amendment rights content
  • Informative content on the subject of weapons
  • Blogs or groups connecting people with weapons-related interests, as long as the service doesn't lead to the sale of these products
  • Plastic guns, swords and toy weapons
Ads can promote the following when targeted to people 18 years or older:
  • Items that aren't directly sold as part of a physical weapon, including, but not limited to:
    • Equipment related to the practice of hunting, self defence or competition, such as clay throwers, shooting targets, belts, protective vests, holsters, pouches or magazine holders
    • Military clothing
  • Items that carry, encase or support a weapon for easier transportation or positioning
  • Items that coat or wrap a weapon, including gun cases, safes, locking devices, paint coatings, gun slings or tripod mounts
Ads can depict:
  • Weapons in a military, police, sporting or hunting context providing the context is non-violent and there is no attempt to buy, sell, trade, gift, donate or ask for weapons.
  • Weapons when in a fictional context, e.g. in video games, music, films or tv.
  • Fireworks or explosives in a celebratory non-violent/dangerous context.
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.

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Policies
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How Meta improves
Age-appropriate content
Features
Our approach to dangerous organisations and individuals
Our approach to the opioid epidemic
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Accessibility at Meta
Research tools
Content Library and Content Library API
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Other research tools and datasets
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Detecting violations
Taking action
Governance
Governance innovation
Oversight Board overview
How to appeal to the Oversight Board
Oversight Board cases
Oversight Board recommendations
Creating the Oversight Board
Oversight Board: Further asked questions
Meta's biannual updates on the Oversight Board
Tracking the Oversight Board's impact
Security
Threat disruptions
Security threats
Threat reporting
Reports
Community Standards enforcement report
Intellectual property
Government requests for user data
Content restrictions based on local law
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Regulatory and other transparency reports
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