Dating Ads

Policy details

CHANGE LOG
Dating Ads
Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines. Details on the requirements for permission can be found here. In order to seek permission, please fill in this form to begin your application process.
Overview
Advertisers can run ads for online dating services as long as they have written permission from Meta. They can request permission using this form. Once permission has been granted, advertisers can run ads that promote:
  • Online or offline dating
  • Matchmaking
  • Dating facilitation, including dating profile management and dating aggregator services
All ads for online dating services must target audiences aged 18 or older. Advertisers must follow our Community Standards, in addition to the rest of our Advertising Standards. This includes our policies on adult sexual solicitation and sexually explicit language and adult nudity and sexual activity, which prohibit content promoting prostitution and sexual encounters, as well as our policies on privacy violations and personal attributes and fraud, scams and deceptive practices.
Guidelines
Ads can't promote products or services that promote the following:
  • Dating based on monetary or other financial transactions, such as mail-order brides
  • Offers to facilitate affairs or infidelity
  • Connections with fictitious groups or individuals
Additionally, dating ads can't include the following in their creatives:
  • Monetary or other financial transactions, such as mail-order brides
  • Facilitating affairs or infidelity
  • Indicating that people will meet or connect with fictitious groups or individuals
  • Sexually suggestive emphasis
Ads can promote:
  • Literature or entertainment around relationships, such as TV programmes, games or documentaries on dating and relationships
  • Social apps without matchmaking elements, such as meet-up apps
For more information, visit the Business Help Centre.
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.