Third-Party Infringement

Policy details

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May 30, 2024

Third-Party Infringement

Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products to imitate a genuine product.

Overview

Ads may be rejected after being reported to us by an intellectual property rights holder or because there are signs that the ad may infringe the rights of a third party. Although without an intellectual property report from an affected rights holder we can’t know with certainty whether an ad infringes on someone’s rights, we take action to protect people and businesses from potentially infringing content.

To report content that you feel may infringe upon your intellectual property rights, please visit our Intellectual Property Help Center or consider applying for access to Brand Rights Protection.

Guidelines

Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products.

For example, advertisers can’t run ads that:

  • Promote or sell counterfeits, knockoffs, or replicas of another company’s products.
  • Are likely to confuse people about the source, sponsorship or affiliation of the goods or services.
  • Promote, sell or attempt to circulate unauthorized or pirated copies of copyrighted works, such as videos, movies, TV shows and broadcasts, video games, CDs or other musical works, books and more.

If your ad contains music you are required to secure the necessary licenses (e.g. for the sound recording and/or the musical composition) in order to avoid infringing or violating the intellectual property rights of music rights holders.

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.