Unacceptable business practices

Policy details

CHANGE LOG
Unacceptable business practices in advertising
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information. When we detect that advertisers are engaging in potentially suspicious behaviour, including potential inauthentic behaviour, or are running ads in certain categories likely to be targeted by scammers, we may require those advertisers to complete additional verification processes.
Overview
Advertisers can't run ads that promote products, services, schemes or offers that use identified deceptive or misleading practices, including scams to take money from people or access personal information. We do this to protect people from being taken advantage of by advertisers.
Guidelines for ads
Ads can't:
  • Use deceptive or exaggerated claims about the success of a product or service to mislead people into purchasing or sharing sensitive information
  • Use deceptive or exaggerated claims about health-related benefits of a product or service to mislead people into purchasing or sharing sensitive information
  • Use the image of a famous person and misleading tactics in order to bait people into engaging with an ad
  • Promise financial benefits by misrepresenting an entity, industry association or news outlet to mislead people or ask them to share sensitive information
We often see these types of violations in schemes related to:
  • Investment or banking opportunities
  • Health or weight loss
  • Misleading schemes that promote free products or services
  • Products or services with functionalities that don't exist
Scams are a problem that affects people across platforms and industries, and we take a comprehensive approach to making our technologies a safer place. Learn how we're working to help keep you safer on our technologies.
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.