Our Approach To Dangerous Organizations and Individuals
How we approach dangerous organizations and individuals.
Our approach to the opioid epidemic
How we support communities in the face of the opioid epidemic.
Our approach to elections
How we help prevent interference, empower people to vote and more.
Our approach to misinformation
How we work with independent fact-checkers, and more, to identify and take action on misinformation.
Our approach to newsworthy content
How we assess content for newsworthiness.
Our approach to Facebook Feed ranking
How we reduce problematic content in News Feed.
Our approach to explaining ranking
How we build AI systems.
Content Library and Content Library API
Comprehensive access to public data from Facebook and Instagram
Ad Library tools
Comprehensive and searchable database of all ads currently running across Meta technologies
Other research tools and datasets
Additional tools for in-depth research on Meta technologies and programs
Community Standards Enforcement Report
Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram.
Intellectual Property
Report on how well we're helping people protect their intellectual property.
Government Requests for User Data
Report on government request for people's data.
Content Restrictions Based on Local Law
Report on when we restrict content that's reported to us as violating local law.
Internet Disruptions
Report on intentional internet restrictions that limit people's ability to access the internet.
Widely Viewed Content Report
Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
Regulatory and Other Transparency Reports
Download current and past regulatory reports for Facebook and Instagram.
Adult Products or Services
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Adult Products or Services
Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning, must be targeted to people 18 years or older and must not focus on sexual pleasure.
Advertisers can run ads that promote sexual health, wellness and reproductive products and services. However, as a global company, we need to take into account the wide array of people from different cultures and countries who see ads across our technologies to avoid potential negative experiences. That is why we place additional restrictions on these ads, including the requirement to target audiences 18 years or older.
Ads can't:
- Promote products or services that focus on sexual pleasure or enhancement, such as sex toys or sexual enhancement products
- Contain content that focuses on sexual pleasure or enhancement
Ads can:
- Promote sexual and reproductive health or wellness, as long as the focus is on health and not sexual pleasure or enhancement, and they target people 18 years or older. This includes ads for:
- Birth control products, including condoms
- Family planning
- Products addressing the effects of menopause
- Erectile dysfunction products
- Pain relief during sex
- Prevention of premature ejaculation
- Reproductive health products or services
- Promote sex education, as long as there’s no sexualized or suggestive content and the focus is on health and not sexual pleasure or enhancement
ALLOWED
The following examples are only allowed when targeting audiences 18 years or older:
“Free condoms now available at all local health centers”
“Practice safe sex with our brand of condoms”
“New moisturizing lube to relieve vaginal dryness on a day to day basis”
NOT ALLOWED
“Buy our sex toys for your adult pleasure”
“Use our gel to dramatically improve your sex life”
“Condoms, sex tips and more. Pleasure guaranteed!”
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
