Inauthentic behaviour

Policy details

CHANGE LOG
Inauthentic behaviour
Ads must comply with the Community Standard on inauthentic behaviour.
Overview
Advertisers cannot create or use inauthentic assets to deceive Meta or our users about their identity or the origin, popularity or purpose of their content. Advertisers cannot use inauthentic assets, including business manager accounts, to evade enforcement under our Community or Advertising Standards, and must not engage in any form of coordinated inauthentic behaviour.
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.