Integrity Reports, Fourth Quarter 2024

We’re publishing our fourth quarter reports for 2024, including the Community Standards Enforcement Report, Adversarial Threat Report, Widely Viewed Content Report and our Oversight Board Report for H2 2024. All of the reports are available in our Transparency Center. Some report highlights include:

Community Standards Enforcement Report

Prevalence remained consistent across a range of violation types. In addition:

• Prevalence decreased on Facebook and Instagram for Adult Nudity and Sexual Activity due to adjustments made to our proactive detection technology.

• Prevalence increased on Instagram for Violent & Graphic Content as we make adjustments to our proactive detection technology.

• Content actioned on Instagram for Restricted Goods and Services (Drugs) decreased as a result of changes we made due to over enforcement and mistakes that were being made.

• Content actioned on Instagram for Child Sexual Exploitation returned to previous levels after a spike in violating viral content.

This report is for Q4 2024, and does not include any data related to policy or enforcement changes made in January 2025. However, we have been monitoring those changes and so far we have not seen any meaningful impact on prevalence of violating content despite no longer proactively removing certain content. In addition, we have seen enforcement mistakes have measurably decreased with this new approach.

You can read the full Q4 report here.

Adversarial Threat Report

In our Q4 Adversarial Threat report, we’re sharing threat research into three new covert influence operations that we took down in Benin, Ghana, and China. All of them targeted people across the internet, including on our apps, Telegram, X (formerly Twitter), YouTube, TikTok, Blogspot, and their own websites. We detected and removed these campaigns from our apps before they were able to build authentic audiences on our platforms. We also include an update on Doppelganger, the most persistent Russian influence operation we’ve disrupted since 2017. You can read the full report here.

H2 2024 Oversight Board Report

In today’s H2 2024 report, we provide an update for our implementation work across 87 open recommendations and details on 7 case referrals we sent to the Oversight Board during this period – 4 of which were selected by the Board for review. We respond to every Oversight Board recommendation publicly and have committed to implementing or exploring the feasibility of 80% of its 292 recommendations to date.

Building on the progress highlighted in our H1 2024 report, during this past half:

• The Oversight Board Trust created Appeals Centre Europe (ACE), a DSA certified out-of-court dispute settlement body which accepts content moderation appeals from Facebook, YouTube and TikTok. This extends the Oversight Board’s impact beyond Meta platforms and helps establish new pathways for external review of content decisions in the wider online ecosystem.

• The Board published their first set of impact assessments using Meta Content Library API data, which provide an independent check on how we implement their recommendations, and demonstrate the impact they have directly on our community in ways that protect speech and promote free expression on our platforms.

We also created an Oversight Board Impact Tracker, available on our Transparency Center to capture some of the Board’s most influential recommendations and how it has shaped our platforms and our users’ experiences. This was undertaken alongside and in response to the Board’s own impact assessments to expand our transparency and strengthen external accountability for how the Board may govern across Meta’s platforms. We will continue to share impact assessments in these semiannual reports and in the tracker on an ongoing basis. Read the full report here.

NCMEC CyberTips

As part of our ongoing work to provide young people with safe, positive online experiences, we're continuing to provide more transparency into our efforts to find and report child exploitation to the National Center for Missing and Exploited Children (NCMEC).

In Q4 2024, we reported the following number of CyberTips to NCMEC from Facebook, Instagram and Threads:

• Facebook, Instagram and Threads sent over 2 million NCMEC CyberTip reports for child sexual exploitation.

  • Of these reports, over 150 thousand involved inappropriate interactions with children. CyberTips relating to inappropriate interactions with children may include an adult soliciting child sexual abuse material (CSAM) directly from a minor, online enticement of a minor, minor sex trafficking, or attempting to meet and cause harm to a child in person. These CyberTips also include cases where a child is in apparent imminent danger.

  • Over 1.8 million reports related to child sexual exploitation content, including shared or re-shared photos and videos that contain CSAM.