Our approach to political content
UPDATED 18 SEP 2025
We want people to have a valuable experience when they use Facebook, Instagram and Threads, which is why we use AI systems to personalise the content that they see. We're continually refining our approach to delivering personalised experiences, and as part of that work, we use direct and indirect signals in our approach to ranking content on Facebook, Instagram and Threads.
This applies to all content, including content that is political in nature – posts that are potentially related to things such as laws, elections or social topics. We don't want to get between people and the posts they may find valuable, and after testing various approaches to political content in recent years, we will begin to treat it more like other types of content on our platforms.
This means that we also may recommend political content from accounts that people don't already follow. We may do this in places such as in-feed recommendations, video, groups that you should join and Pages that you may like on Facebook, Reels, Explore and in-feed recommendations on Instagram, and in-feed suggestions, suggested accounts and notifications on Threads.
We offer controls on Facebook, Instagram and Threads that users can update at any time to adjust the amount of political content that they see or have recommended to them.