How technology detects violations

UPDATED 18 OCT 2023
People on Facebook and Instagram post billions of pieces of content every day. Even with thousands of reviewers around the world, it's impossible for them to review it all by themselves. That's where Meta artificial intelligence comes in.
OUR TECHNOLOGY FINDS MORE THAN 90% OF THE CONTENT THAT WE ACTION BEFORE ANYONE REPORTS IT*
*for most violation categories
Our technology proactively detects and removes the vast majority of violating content before anyone reports it
We remove millions of violating posts and accounts every day on Facebook and Instagram. Most of this happens automatically, with technology working behind the scenes to remove violating content – often before anyone sees it. Other times, our technology will detect potentially violating content, but send it to review teams to check and take action on it.
This work is never finished. People will keep trying to evade our technology, so we need to keep improving.
How Meta prioritises content review