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Since the launch of Meta Content Library (MCL) and API, our teams have continually gathered feedback from hundreds of independent researchers in order to make it more user-friendly and help them find the data they need for their work.
Researchers and non-profit organizations around the world are using MCL and API to conduct public interest research on far-ranging topics. Here is an update on some of our learnings and the improvements we have made to the tools over the last year:
Meta continues to engage with global research communities to understand how we can best support their research needs. Since our last update, we have hosted several workshops globally and had many more ongoing engagements to hear directly from researchers about what kind of data is most helpful for their work.
We have significantly expanded the data available on Meta Content Library as a result of those research engagements. For example, content from public Facebook profiles and personal Instagram accounts with 1,000 followers or more are now included in Meta Content Library (expanded from 25,000 followers previously). This expansion makes it easier for researchers to conduct analysis in countries or regions with smaller populations, where emerging or prominent public accounts may have lower follower amounts.
We also now provide data from new surfaces across Meta’s apps, including Story highlights from eligible Instagram accounts and Facebook profiles and Facebook Gaming videos.
Some additional updates include:
Instagram Channels. Channels are a growing way for many creators on Instagram to directly connect with their audience and share their latest updates and news. With this launch, researchers can now study this new one-to-many public messaging forum for the first time on Meta Content Library.
Facebook Marketplace. This is also the first time Facebook Marketplace data has been made available on Meta Content Library. This will enable researchers to better study both social and commerce interactions on Facebook.
Fundraisers & Donations on Facebook and Instagram. Individuals have long used Facebook and Instagram to come together during times of need to support each other through fundraisers and donations. With this addition, researchers can now study how these social interactions happen on the platform.
We have also added new features to the tool:
Text-in-image search. When you search for keywords on MCL, your search results can also include images that contain those keywords. Given the prevalence of multimedia content on Meta’s platforms, this significantly enhances the ability of users to find relevant content.
Collaboration tools Researchers can now collaborate to edit dashboards and producer lists, making it easier to work across teams and institutions to produce quality research.
Comments filter, sort, and search capabilities. Users can now search for keywords in the comments of a particular Instagram, Facebook, or Threads post, and sort and filter those comments by date. This is an important capability for researchers to understand and analyze the conversations happening on posts across Facebook, Instagram, and Threads.
Real-time data dashboards. Users can now better study and understand public content on the platform in near real-time, and directly create dashboards from a producer list or saved search, duplicate dashboards, and set up an auto-refresh timer for automatic data updates.
Verified filters. Researchers can now exclude or include content from accounts and surfaces with Verified badges to narrow down the content they’re interested in studying.
Query budget tracking. Researchers can now better understand and monitor their query budget usage in the new, account details page on MCL. This enables users to better sequence their work and more effectively conduct their research. Users can continue to submit requests to increase their query budget for their project.
